why espresso?

We often get asked: “why espresso?”

The answer is simple.

PR and coffee have a lot more in common than we realise.

Business meetings are  frequently conducted over a coffee, and so are casual catch ups with family and friends where ideas, problems and creative (re)solutions are shared.

We’re pretty sure many “Eureka!” moments have been sparked over a cuppa java too.

In a sense, coffee could almost be seen as a communication starter and something that brings people together through mutual understanding and common interests – much like PR.

“An effective PR strategy for your brand is like a good shot of espresso: it’s strong and effective; it’s tailor-made to suit your taste; and it packs a punch in driving you to take action.”

~ Gabriella Brondani, urban espresso