“Direct Marketing has come a long way since the early 90’s when channels like snail mail and outbound cold calling were the biggest and most popular channels used by banks and insurers to market and sell their products. The rapid growth of channels like web, email & SMS over the past decade have forced industries […]
Read MoreAffiliate marketing and lead generation go hand in hand. But how do you “nail” affiliate marketing? Gareth Mountain, MD of Mountain Direct Solutions, recently featured on Media Update where he unpacked the topic: http://www.mediaupdate.co.za/marketing/96315/do-affiliate-marketing-right
Read MoreLead generation is an extremely valuable tool for any business. If you’re new to the term, lead generation means driving large volumes of prospective new consumers into an online sales process OR into call centres where agents complete the sale over the phone. And we all know how important sales are. Gareth Mountain, MD of Mountain Direct […]
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