Is digital copywriting the forgotten hero?

There is so much value in digital copywriting for brands and companies, and yet it almost seems as though this gem is being forgotten amidst the design buzz. Catherine Black, co-founder of Black Mountain, put together this thought leadership article for Business Brief, focusing on the importance and value of digital copywriting. http://www.bbrief.co.za/…/digital-copywriting-the-forgotten…

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Digital copywriting – the “don’ts” you should bear in mind

Digital marketing has fast become a valuable form of marketing for brands and individuals alike. With this, there are a few important things to bear in mind when it comes to digital copywriting. Belinda Mountain covers the “don’ts” of digital copywriting in this article on Media Update. http://www.mediaupdate.co.za/News/Article/78966/The-donts-of-digital-copywriting

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