Marketing made human

Anthropology is a fascinating thing. Based on definition, it is the comparative study of human societies and cultures and their development. When it comes to our client, Marcela Ospina’s, her core focus is on anthropology within a marketing context. She recently chatted to Marketing Update about her role within the business anthropology space, and how what she does is marketing made human.

You can view the article here: http://www.marketingupdate.co.za/Default.aspx?IDStory=72711

 

Gabbi Brondani

Director, urban espresso